Let's start with your problem, not our pitch.
One free hour with a senior strategist and engineer. We listen first, then tell you straight whether and how we can help.
Research-first product consulting and senior software craft for retailers who need systems built to endure scale, time, and change.
We measure success by the stability and growth of the retail operations we help shape.
+10 to 20%
BASKET SIZE
Intelligent upsell, smart basket reminders, related products, and seasonality grow the basket.
+20-30% faster
SPEED TO CHECKOUT
Hyper-personalized UI at every level cuts the time spent in the app. A happier customer, in less time.
+2-5%
MARGIN PROTECTION
Smart basket prediction from a customer's own products lowers the share of items bought on promotion.
These numbers reflect industry corridors based on our previous implementations across European food retail environments.
The retailers behind our experience.
Different formats, the same hard problems: thin margins, real shopper behaviour, systems that have to hold.
Retail apps spent years as digital flyers and coupon containers. Today they shape basket value, purchase frequency, and how quickly customers decide and that changes everything a digital partner needs to deliver.
Retail apps spent years as digital flyers and coupon containers. Today they shape basket value, purchase frequency, and how quickly customers decide and that changes everything a digital partner needs to deliver.
We help retail teams think more clearly, build more robustly, and operate more intelligently.
STRATEGIC CONSULTING
Think before we build.
We validate direction before it becomes roadmap.We connect customer behaviour, business constraints, feasibility, and long-term operating reality before delivery begins.
SENIOR ENGINEERING FOUNDATIONS
Built for real retail load.
We design and deliver digital channels customers rely on every day. From mobile channels to server-side systems and fallback architecture, we build for stability under scale, time, and operational pressure.
INTELLIGENT RETAIL LAYERS
Make the channel smarter, not noisier.
We help design intelligent layers for personalization, basket prediction, relevance steering, and lower-friction shopping journeys - always with control, guardrails, and business logic in place.
Our perspective comes from years of work inside real retail environments - where customer relevance,operational constraints, business logic, and long-term system decisions have to work together.
How recommendation logic should support retail goals without eroding margin?
How market or region-specific logic changes what the product should surface?
How first-time and returning users should experience the channel differently?
What no longer deserves space in the customer journey?
Where guardrails are necessary?
Retail complexity
This is the kind of complexity we are built for. Not abstract innovation.Real retail decisions with long-term consequences.
Strong systems are built through clear thinking, veteran experience, and an uncompromising focus on the core mission.
Lukáš Hykl
CEO & Solution Architect
14+ years of experience. He sets the direction and shapes every solution, so complex goals become systems that hold in production.
David Hynek
CTO
14+ years of experience. He owns the technology and keeps every build fast, reliable, and built to last.
Václav Sajdl
Chief Architect
14+ years of experience. He designs the architecture beneath every build, from fallback to integrations.
The future of retail isn't just automation; it's intelligence. We build the layers that allow your systems to anticipate demand, optimize pricing, and personalize journeys without breaking the core.
.png)
If your retail channel needs to evolve... let’s start with a strategic conversation.
Tell us what needs to evolve
Do you only work with retail?
Retail is our core focus, and we keep it that way on purpose. Our team brings decades of combined experience in the category, so we understand its real complexity: thin margins, and above all the messy reality of how people actually shop. Mission size, frequency, substitution, drop-off, etc.. The hardest edge cases are not only technical, they are human, in how shoppers decide, compare, and switch. Generic software rarely accounts for that. We do.
What is the difference between you and other app developers?
We are not order takers. From the first meeting we consult, not just collect requirements. We go to the core of the problem: the data, the behaviour, the decision the customer is trying to make. Because we know retail deeply, we anticipate the hard cases before they reach your users instead of discovering them in production. You get a partner who challenges the brief when it needs challenging, not a vendor who builds whatever is asked.
What is the usual scope of work?
We know trust is earned, not assumed, so you decide how far to go. Many clients start small, with a single consultation or a contained project, and grow into a long term partnership across strategy, engineering, and the intelligent layers on top. You do not have to buy everything at once: each part stands on its own, and they work best together.
How do you start a cooperation?
Reach out and book a free consultation. One hour with a senior strategist and engineer. We listen to your problem and tell you straight whether and how we can help. No pitch, no obligation.
What happens when a third party fails?
Failure of a payment gateway, an ERP, or an external API is a question of when, not if. We engineer for it. Fallback layers keep the app working so the customer never sees the outage. Reliability is engineered, not assumed.
How do you handle legacy systems?
Module by module, never as a big bang rewrite. We modernize in steps the operation can absorb, so the business keeps running while the system improves. Most failed transformations fail because they try to replace everything at once.
Why don't you publish detailed case studies or results?
You can see who we work with. What we cannot share is the detail: the architecture, the numbers, the inner workings of systems our clients treat as critical infrastructure. That discretion is part of why serious retailers trust us. We prove ourselves by the depth of the conversation, not by a results page. Bring us a hard retail problem and you will see the difference in the first hour.
How do you use AI?
As a tool, not a headline. We use AI to speed up prototyping and development, so we move faster and test ideas sooner. It supports our engineers, it does not replace their judgment.